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Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1973
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Citation

, C. (1973a, May 03). Attitudes to Bold among front-loading machine owners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners


Research reports

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1973
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Citation

, C. (1973a, May 02). Leisure and recreation in Merseyside. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leisure-and-recreation-in-merseyside


Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Report on qualitative research on a new advertising approach for UDT moneycentres. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-new-advertising-approach-for-udt-moneycentres


Research reports

Qualitative research on Trex cooking oil in London

J. Bibby Food Pr9ducts Ltd., wish to further promoteTrex Cooking Oil with a plastic bottle (which isalready used by them for own brands) and a choiceof labels. The research was required into the backgroundattitudes about cooking oil in London and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on Trex cooking oil in London. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trex-cooking-oil-in-london


Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on attitudes to setting lotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-setting-lotions


Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973
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Citation

, C. (1973a, January 19). Qualitative research on attitudes to Schreiber. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-schreiber


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rusk-and-crumb